FAQ

The Email Marketing Feature enables your team to build beautiful and functional email marketing content. This document provides answers to frequently asked questions about this feature. For general information about the Email Marketing Feature, see the Feature Overview.

Email Content

Question	Can we jump within an email from a table of contents to the top?
Answer	HTML experts are welcome to use anchors.

Question	Can I add a PDF to my content?
Answer	No.

Question	Can I attach a PDF without a URL?
Answer	Yes. Adding a URL is an option but not a requirement.

Question	If I am copy/pasting a large MS word file, will the text box resize?
Answer	Yes.

Question	Is it possible to save color palettes?
Answer	Not at this time. ShulCloud recommends having hexcodes saved as references.

Question	Is it possible to have a vertical spacer?
Answer	ShulCloud recommends using padding for vertical space.

Question	When you send a test email, will the merge fields still choose a random person from the recipient list or will it chose the person you are sending the test to?
Answer	A random recipient will still be chosen for merge field tests.

Functionality

Question	Is there a way to change how the unsubscribe section at the bottom looks?
Answer	Not yet. The Email Marketing Feature is specifically built for email marketing efforts. We will be increasing its functionality to other uses in the future.

Question	If someone has unsubscribed previously, will they need to unsubscribe again?
Answer	No.

Question	Can you clone a previous email to edit it?
Answer	Yes, in the Email Marketing Feature this is called Duplicate.

Question	Can we do Yahrzeit letters?
Answer	Not yet. The Email Marketing Feature is specifically built for email marketing efforts. We will be increasing its functionality to other uses in the future.

Question	Is this ready to use for dedications yet?
Answer	Not yet. The Email Marketing Feature is specifically built for email marketing efforts. We will be increasing its functionality to other uses in the future.

Question	Why do some of our subscriber lists not appear in the dropdown choices for Recipients?
Answer	The Email Marketing Feature is intended only for email marketing efforts at the moment. Therefore, the only subscriber lists that will populate are the Annoucements list and any custom subscriber lists that have been uploaded.

Question	Can emails be sent based on a registration list?
Answer	Not Yet. The Email Marketing Feature is specifically built for email marketing efforts. We will be increasing its functionality to other uses in the future.

Question	What is the process for people to subscribe or unsubscribe?
Answer	When an email is sent, there will be an unsubscribe button at the bottom of the email. People can also manage their subscriptions in the Member Portal under "My Subscriptions". Subscriber List Help Center Article

Question	Can you re-send to non-openers?
Answer	Not at this time.

Question	Is there anyway to integrate schedules/calendar?
Answer	Not at this time.

Groups

Question	Are you able to create groups based on tags?
Answer	Yes. Groups Help Center Article

Question	Can we use tags that have already been established or do we need to tag people/create tags again?
Answer	Tags must be created in My Lists before you can use them in Groups. Your existing tags will work and do not need to be recreated.

Question	When you create a group with conditions, is it static? Or does it run each time you use it?
Answer	Groups are dynamic, meaning that the criteria will be reviewed and any accounts/people that meet the criteria of the group at the time the email is sent will be included. If an account/person no longer meets the criteria at the time the email is sent, they will not receive the email. Groups Help Center Article

Question	Why do we need groups in addition to lists in order to set definitions/conditions?
Answer	Groups allow recipients in Subscriber Lists to be segmented. In the Recipients section, a group can be included or not included in who receives the email. Recipients Help Center Article

Question	What is a condition versus a condition block?
Answer	A condition is criteria that must be met. A condition block will take into consideration the first block of conditions and then the second block of conditions. Many times, conditions will be sufficient.

Question	Can you create a group or send to a group excluding subscribers who have received a specific previous email?
Answer	Not at this time, however, it is a feature we are planning to add in the future.

Question	Are you no longer able to send an email to one individual or remove one individual from your recipient list?
Answer	This is not an option at the moment, however, it is a feature we are planning to add in the future.

My Lists

Question	How do you find out if your email is Amazon SES Verified? Do I need to verify again?
Answer	Admin Menu > My Lists > Email Senders. When you click on the email address in question, you will look for: . Additionally, only Amazon SES verified emails will be shown in the Sender Email Address drop down in the Message Details section. Message Details Topic Help Center Article. Email addresses do not need to be re-verified.

Question	How can we use an existing ShulCloud Mailing List?
Answer	The only subscriber list that is available for use in the Email Marketing Feature right now is Announcements as it is intended for email marketing efforts.

Question	What are communication tags?
Answer	Also known as Mail Tags. These must be created in My Lists before they are able to be used in the Email Marketing Feature or Legacy Mail System. Communication/Mail Tags are a way to categorize your content. Many shuls use this to use and update emails from past years for upcoming holidays/events. Creating Mail Tags Help Center Article

Statistics

Question	Where are the reporting statistics on delivered emails?
Answer	When you look at your sent emails, you will be able to see the statistics. ShulSchool Sending & Statistics

Templates

Question	Can we get templates from the Legacy Mail system into the Email Marketing Feature?
Answer	No. Templates in the Email Marketing Feature are much more robust than in the Legacy Mail system. How to Create and Manage Templates