Subscriber Lists

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ShulCloud includes built-in subscriber lists (also referred to as mailing lists), and additional lists can be created to target groups with specific types of messages. Built-in lists cannot be removed. However, they can be hidden as a choice option. Unsubscribing is not an option for: Billing, Contributions, and Tax Letter subscriber lists.

Navigate to My Lists > Select Subscriber Lists from the Administer dropdown menu.

Built-In Subscriber Lists 

Screenshots in the table below provide detail on options available based on chosen subscriber list. Once a subscriber list has been chosen, recipients can be filtered using Advanced Targeting in Legacy Mail and Groups in Email Marketing.

Subscriber List	Description
1. Announcements	Flexible subscriber list. All site users are subscribed by default. As of August 2025, this is the only subscriber list available in Communications > Email Marketing.
2. Billing	Generates a list of accounts with outstanding balances and enables statement generation. NOTE: Unsubscribing is not available for this list.
3. Campaigns	Targets individuals based on existing campaigns. Select the campaign from a dropdown list. Only one campaign can be selected at a time.
4. Contribution	Used to generate bulk invoices or bulk receipts/thank you letters. Options include selecting between: a date range, an amount, a charge type, a payment status,  and whether or not an invoice/receipt/thank you letter has already been printed NOTE: Unsubscribing is not available for this list.
5. Dedication Notifications	Contact Donors OR Honorees for dedicated payments/donations. Donors and Honorees must be contacted separately. Choose options including: Donor or Honoree, Date Range for the donation with dedication, Amount of donation with dedication, Charge type used, Notification Statues (honoree only) such as In Honor Of, In Memory Of, etc.
6. Event Seating	Sends mail based on submission status within the Event Seating module. Select which event with seating options to contact recipients for including sessions and specific locations.
7. Events	Sends messages to individuals registered for specific events. Select the event from a dropdown. Form submission data for event (if a form is used for the registration) cannot be accessed for specific merge fields in an email. Only one event can be selected at a time.
8. Forms	Sends mail to individuals who submitted a specific form. Select a form to target submitters from a dropdown. Form submission data cannot be accessed for specific merge fields in an email. Only one form can be selected at a time.
9. Fundraising Goals	Supports mailings based on a specific fundraising campaign goal status. Select one fundraising goal from a dropdown.
10. High Holiday Seats	Sends communications based on High Holiday seating assignments. Select between an event, which session and if a specific location has been selected.
11. Lifecycles	Sends lifecycle-related mailings. Options include: Lifecycle type  Yahrzeit Birthday Hebrew Birthday English Birthday Both Anniversary Bar/Bat Mitzvah Anniversary Bar/Bat Mitzvah Parsha Anniversary Date range for the lifecycle How to group the mailing Observance number If there is a plaque for Yahrzeits and which recipients for birthdays (every observer, children where the parent is the recipient, and every observer where the parent is recipient for a child)
12. Schedule	Generates weekly mailings with upcoming events and schedule rules.
13. School	Available if using the School Module. Select the class list and who the recipient for the class should be. Select all that apply: Parent Teacher Student Emergency Contact
14. Tax Letter	Distributes annual tax statements. Dates automatically update for the current calendar year. NOTE: Unsubscribing is not available for this list.

Create Subscriber Lists

List Feature	Description
1. Add New	Select Add New to create a new custom subscriber list. Subscribers are added later.
2. Upload New List	Select Upload New List to choose a csv file with recipient emails.
3. List Type: Opt-In	Individuals must manually choose to join the list.
4. List Type: Opt-Out	Individuals are automatically added to the list and must opt out if they do not wish to remain subscribed.  NOTE: List type cannot be changed after creation.
5. Name	The display name assigned to the new subscriber list.
6 - 8. Communication	Select Communication Type(s) for the new list: Send by Email Send by Paper Mail Send by SMS (if applicable). When the checkbox has been removed, that communication type will not be listed as an option on Step 1 of Legacy Mail.
9. Logged-In User Subscription	When enabled, the list will appear in the My Subscriptions section of the user's account, allowing self-subscription or removal.
10. Public Site Visitor Subscription	Public site visitor can subscribe/unsubscribe to this list: By checking the box, this list will be available to the public. They will have the option to add themselves or remove themselves from this list.

Upload Subscriber List or Add to Existing Subscriber List

Select "Upload A List". Choose csv file.

Once the csv file has been chosen from your documents, select Continue.

Action	Instructions
1. Add to new subscriber list(s)	Check the box to uploaded csv contacts to a new subscriber list.
2. Name	Name the new subscriber list.
3 - 4. Choose Delivery Options	Select all that apply: Send by Email. Send by Paper Mail- Logged-in User Can Subscribe/Unsubscribe (appears in user accounts). Public Site Visitor Can Subscribe/Unsubscribe. (public subscription management). Resubscribe All Currently Unsubscribed People (existing lists only). Add to New Mailing List. Add to Existing List (if applicable). Resubscribe all currently unsubscribed people. Choose where each field goes.
5. Map Fields	Map spreadsheet columns to match the system fields in ShulCloud. All mapped columns must have data in every row. Rows missing required data won’t import Unmapped columns are ignored.
6. Add to existing subscriber list	Choose to add the contacts from the csv file to an existing subscriber list.
7. Import Now	The system scans email addresses and matches existing accounts. Matching accounts are linked and subscribed automatically. Use List in Email The new or updated list becomes selectable when creating an email.

NOTE: All mapped fields need data in every row. Rows missing data are skipped. Once the file has been submitted. The system scans for email addresses and matches them to existing accounts. Matching users are automatically linked and subscribed to the list.

Related Resources

• Legacy Mail: Email - Rich Text (How To)
• Create MailBuilder Templates: ShulSchool
• Creating Paper Mail
• Creating Mailing Labels
• SMS Text Messaging For Synagogues