Introduction
The dynamic group feature in email marketing refers to a functionality that allows shuls to create and manage dynamic groups of subscribers within their email campaigns. It enables the segmentation and customization of email content based on specific criteria or user behavior, resulting in more targeted and personalized email campaigns.
With the dynamic group feature, congregations can create groups or segments of subscribers dynamically based on various factors such as membership level, age groups, engagement level, or any other relevant data. These groups are not fixed but are dynamically updated as subscribers meet the defined criteria or being added to certain tags.
Overall, the dynamic group feature in email marketing empowers congregations to deliver highly targeted and personalized email campaigns. By segmenting subscribers dynamically shuls can significantly improve engagement, conversions, and ultimately, the success of their email marketing efforts.
Audience
The Groups Feature will most likely be used by those in your shul who write and send announcement emails. System Administrator permissions are required to use this feature.
Use Cases
The Groups in email marketing can be utilized in various use cases. Here are a few examples of how dynamic groups can be applied:
- Segmentation based on membership level, account billing type and age
- Segmentation based on interest such as clubs, sisterhood or brotherhood
- Behavioral targeting by tagged congregants
Before You Begin
- The Groups Feature leverages information from your database such as account types, billing types, age and etc. Please make sure your data is clean and up to date so you don't miss any potential subscriber.
- Tags must be set up prior to utilizing them in the Groups Feature.